About Tend Your Brand
I've worked on creative teams doing brand and web design at both local and international ministries for nearly a decade. I also run a branding agency for churches, where I help pastors turn their God-given vision into a visual identity.
For a long time, I've wanted to start an email list for pastors and ministry leaders: the type of people I help in my work every day.
In 2025, I'm finally doing it.
I'm calling this email Tend Your Brand.
What does the name mean?
The meaning behind the name is simple: Your brand is like a vine (any biblical analogy enjoyers?).
Without attention and care, it can grow out of control, interfere with other goals, or just die out completely. Too often, ministry leaders get one of those negative outcomes and give up. “It's just gimmicky marketing.” “It's too much work.” “It's not helping us.”
But your brand is not an invasive species. It’s also not a burden — at least it shouldn’t be.
When you start seeing your brand as something to tend and cultivate, it starts bearing fruit.
If something (your brand) could multiply your outreach efforts and give people a sense of belonging, why wouldn’t you focus on it? I believe the answer is that most ministry leaders just don’t have the right tools and strategy.
This publication is where I'm sharing those tools and strategies that can help you get your brand under control and turn it into something that bears much fruit.
What to expect:
The mailing cadence of the Tend Your Brand digest is weekly, while individual articles are published daily Monday-Friday. That means subscribers get an email on Monday mornings with five branding thoughts, tools, and strategies from that week's posts.
- Posts are very short and focused (<1 minute read)
- Packed full of useful branding tools and strategies
- Intermittent GIFs and Office references
If that sounds interesting to you, click the subscribe button and I'll see you on Monday!