Don't Make These 3 EXPENSIVE Church Logo Mistakes

logo rebrand
Braden East

Is your church logo costing you money? Yes, it’s a serious question. If you’re thinking of redesigning your visuals, you probably want to do it in a way that’s cost effective and practical. That sounds easy enough, but there are some hidden traps in a new logo that can ruin your budget if you’re not careful.

These are the three unexpected mistakes that can end up costing your church more than you expected, and how to avoid them.

Mistake #1 - Relying on Color

If there are four, three, or even two colors that your logo absolutely needs to look right, there’s a strong chance you’ll run into issues down the road.

Hats with embroidered logos or a leather patch?

Can’t do it.

Printing t-shirts with a limited budget?

Get ready to pay extra for multiple colors.

This is why it’s critical to have a single-color version of your logo that doesn’t look “weird.” While it’s nice to have a version with more than one color, a logo that relies on multiple colors will end up costing you in the long run.

Mistake #2 - Ignoring Context

Think about where the logo is going to live. If you have a road sign that will need to be updated with the new logo, look at its shape.

Is your road sign short and wide?

Don’t make the logo tall and narrow.

Is your church highly active on social media?

Make sure the logo fits well inside a profile picture circle.

Building custom signs or making special variations of your logo after the face can easily break the budget for a smaller church, so be wary of the expensive mistake of ignoring context.

Mistake #3 - Doing it Yourself

The expense of a DIY logo comes mainly in the form of time and future revisions.

When you’ve designed something yourself or worked on it in-house without the aid of a professional, there’s a good chance it will take a very, very long time. Not only that, but I’ve seen time and time again a lack of certainty and confidence in the new logo after a rebrand.

You’ll spend years wondering things like,

“What if we had used a different concept instead?”

“What if it had a more dimensional look?”

“This reminds me of something else and now I can’t unsee it…”

Avoid these mistakes, and you’ll be well on your way to saving time and money in your church rebrand.


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