Don’t “Sever” Your Church Members: Tend Your Brand Instead

strategy brand messaging
Braden East

Recently I’ve been watching a sci-fi TV show called “Severance.”

The show follows “severed” office workers at a large corporation who have had surgery to divide their memories between their work and personal lives.

Believe it or not, I think there’s a hidden gem in this idea that applies to church branding. Hear me out.

Think about the average member of your church congregation.

Does he ever consider his belonging to your collective body Monday through Saturday?

Are your shared beliefs on the tip of his tongue during the week, outside the walls of your church building?

If not, then you might have a church of “severed” members.

This naturally occurs in modern life, but it’s something we can and should counteract.

In the TV show, severed employees can unify their two identities through a process called “reintegration.”

The good news is, there’s a way to “reintegrate” the identity your people have at church with their identity outside your walls.

The way to do this is by cultivating a healthy brand.

A church brand that is sticky and memorable can remind your average member of his belonging to a local church body, even as he goes about his rhythms of daily life.

What are you doing to help your members avoid being “severed?”


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