Four Easy Ways to Make Your Church Website Feel More Polished

website visitor messaging
Braden East

Got a website for your church but it’s missing that extra-clean, professional look? I’ve got four tips for you today that are guaranteed to make it better.

If you do these things, your web visitors will have an easier time finding what they’re looking for and you’ll have more people walking through your church’s digital front door.

1. Be Selective with Content

The more different pieces of content there are on your site, the less likely visitors are to read any of it.

Reduce the amount of information you’re presenting and cut any text that isn’t absolutely necessary.

Pro tip: write as if you’re explaining your church to a total stranger at a 4th grade reading level.

Here are a few practical ways to slice and dice:

2. Increase Font Sizes

If your content has been distilled to follow the word counts above, you’ll be able to bump up the size of your headings and body copy.

This makes the site easier to skim, and helps older readers who might struggle with small text.

I recommend 20-25px for body text, and 48-72px for your largest heading.

3. Provide a Clear Call to Action

If someone happens to land on your website, you want to give them a clear next step, just like you would for a visitor who to your church on Sunday morning.

Whether that’s filling out a digital connection card or watching your service livestream, make sure that there is a stand-out action someone can take, and that each button says exactly what it does.

Pro tip: Avoid links and buttons that say like “Learn More” or “Click Here.” Instead, use labels that are specific and tell the user what to expect when they click that particular button.

4. Prioritize Menu Items

Just like cutting down text, you also want to reduce the number of options you’re presenting to visitors.

I’m working on a website refresh right now with an organization whose old website had FIFTY FIVE different links in the main menu.

The decision paralysis and brainpower it takes to find what you’re looking for can get overwhelming very fast. Try to limit your main menu to 5 options or less.

You can always link to additional pages from one of those main pages, but this approach keeps everything organized and easy to navigate.


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