How I’m Tending My Brand

Braden East

February 28th, 2025

Today I want to exhort you. Keep up the good work! I’m encouraged to keep pressing on when I hear stories or see online that you’re tending your church brand.

Here’s how I’m trying to follow suit!

Writing Daily

I’ve been a lot more intentional about this, and people are noticing.

Writing daily has helped me collect lessons learned in my work and articulate my unique philosophy around church branding.

This has also given me content to pull from for social media posts. I’ve been able to easily share a combination of quick quotes from this newsletter and finished rebrands without having to switch into writing mode for every post.

Understanding My Audience

I’ve started paying attention to which of my brand’s touch points are having the biggest impact.

To do this I have some website analytics running and some questions I ask now on introduction calls.

This helps me focus my writing and website copy on what’s relevant and engaging for my audience and clients.

Community Participation

This year I’ve made it a goal to give back to pastors and churches wherever I can.

Part of that effort has been interacting and responding to posts in a Facebook group called Church Creatives. This is a wonderful community of 80,000+ pastors and church staff who appreciate the value of creativity/ design for churches and ministries.

The second thing I’m doing is distilling my branding experience into free resources that pastors can use to align their branding with their vision, prepare for a rebrand, and make a bigger impact. More on these in the near future.

That all seems like a lot, but what’s made it manageable is a daily cadence and habit of tending my brand, even if it’s just 10 minutes of jotting down some notes or reacting to a Facebook post.

So take it as an encouragement: You can do it too!

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