How to Pre-Launch Your Church Rebrand (Real-World Example)

brand launch communication
Braden East

It can be hard to know if you should tease a church rebrand in advance.

An all-at-once approach might seem cleaner and easier.

However, if you really want a lot of buy-in from the congregation, there are real advantages to letting certain people get a little taste of the rebrand before it officially launches.

I recently worked with Walnut Street Baptist Church in Louisville, KY on a total rebrand.

Here’s what worship pastor Will said about their strategy (shared with permission):

Before I did the big roll-out to the whole church, I did a presentation for our staff and our deacons. This allowed me to practice my spiel, but it also let two influential groups of leaders give their immediate feedback. It also created some helpful buzz, as those leaders could tell their friends that they had seen the new branding and liked it. That helpful buzz was really important.

For Walnut Street, teasing or “pre-launching” their new brand was a great way to build momentum leading up to the official launch.

Where else would you apply this idea of creating buzz?


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