The OLD Ways to Do Church Branding

logo brand designer strategy
Braden East

If there’s a disconnect between your vision and your church visuals, you might have considered a rebrand at some point.

There are different ways to approach a church rebrand, but there are two old ways of doing it that can be anywhere from “just ok” to a total disaster.

The Bootstrapped Brand

This seems like the intuitive way for a lot of churches.

Here’s how this approach normally looks:

You don’t feel like investing much time and resources into the rebrand, so you rely on a home-grown approach instead.

Here’s the problem: without a professional designer, what these churches get is probably not the best quality, and probably won’t last as long as they want it to.

The Secular Agency

This second way seems like it solves the problems inherent in the bootstrapped rebrand.

Here’s what it often looks like:

This approach invests time and money into the rebrand, recognizing that a DIY identity is probably not what you want.

The problem with hiring a secular agency, is that they are probably not specialists in branding for churches.

They may not understand the unique two audience dynamic of a church brand, and they probably don’t have as much practice capturing a distinctly Christian aesthetic.

The Better Way

Maybe I’m biased, but there’s a better, more effective, and less stressful way to rebrand your church.

I truly believe it’s critical to have a dedicated, professional designer who understands and specializes in churches.

You shouldn’t have to pick between an expensive, year-long process of a secular agency or the uncertainty of doing it yourself.

I do just that, but don’t take my word for it. Look at the portfolio of churches I’ve helped.


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