Using a Visitor Journey to Make Your Church More Memorable

visitor touchpoints website
Braden East

Have you heard the term "visitor journey?"

A good rule of thumb for churches is that a visitor should have no less than 5 brand “touchpoints," or places where they can interact with your brand.

The best way I've found to identify those touchpoints is to think about your visitor journey.

What do they see? Who do they talk to? How long do they spend in each place?

This is critical to get right for larger churches, but it also applies to a church plant reaching their community for the first time.

Here’s a starter outline of a visitor journey:

  1. Visitor finds you online (do they see photos of your people, building, or logo?)
  2. They drive up to your parking lot (do they see the same people, building, and logo?)
  3. They walk inside (do they see wayfinding? A welcome banner? A greeter with a name tag?)
  4. They sit down in the sanctuary (do they see at least one announcement slide that is relevant to them? What about in the bulletin?)

I’ll let you continue your list from there, but here's the thing:

If you can’t remember what your visitor journey looks like, your visitors probably aren’t remembering your church either.


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