merch

T-Shirts are something everyone wears and can be a very effective form of marketing. It makes sense that tees are the first thing many churches think of when they do an outreach push. But there’s something many pastors forget: most people are very selective about their wardrobe. Just because you give someone a shirt doesn’t mean they’re going to wear it. Just because they wear it once, doesn’t mean it will become a part of their regular rotation. There are three critical aspects of apparel that have to be dialed in for someone to wear it a second time. Fit Color Material You can’t just get one or even two of these right but make compromises on the others. It’s like multiplication. 5x5x0 is still 0. But, if you take the time and spend the extra money up front on nice material, exact color, and a good fit, you will be paid back exponentially. One shirt worn regularly could be seen by tens of thousands of people over the course of a year. But… a hundred shirts in garages or on a goodwill rack are totally useless in branding. Long story short: Don’t take the cheaper route to save a couple bucks per shirt. The quality difference between a $9 tee and a $12 tee is massive. One gets worn once and then donated or turned into a garage rag. The other becomes an asset that continues to preach your message for you over months and years.