World-Class Design Firm Lesson - You Have to Move
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Many churches when they come to me to consider doing a rebrand say something like “We want people to see that we’re a living, active church.”
What better way to show that than with motion? Video is one thing, but moving graphics combined with photos are a good middle ground that can communicate a lot more than just a static image.
According to the big players in the creative industry, motion is becoming more important for all brands - not just global ones. More and more, a brand’s digital presence is expected to move, breathe, and approximate “IRL” experiences.
Done right, on-brand motion graphics have a high engagement potential, without the expense of shooting and editing actual video.
How do you do this well? You need to know your brand’s unique personality.
P.S. This is a series of posts where I’m sharing lessons we can learn from the great design agencies of today. These are firms with a massive portfolio of incredible projects for global, billion dollar brands. Their reputation has been built on sound branding fundamentals, which means something very good for us: their approach works just as well for churches!