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When it comes to church branding, I try my hardest to take an wholistic approach. Why? Because I believe that everything in your church - all the way down to your coffee cups - can be used to point people to Christ. Wayfinding signage is a part of this wholistic approach, and it’s way more important than you might think. Put yourself in a visitor’s shoes for a moment. This is your first time at the church on a Sunday morning and you brought your young family with you. People are beginning to stream into the sanctuary, and you’re still looking for the nursery. The number of people in the hall dwindles, as you scan for someone to ask for directions. There’s nothing worse than being confused or lost on your first visit to a church! Tend your brand and help visitors feel welcome in your church through design.

A welcome brochure is one of the things I often find myself helping churches design, despite the fact that I never suggest or recommend it. Why don’t I encourage churches to create these? Well, because to be honest I don’t pick them up myself. If I see a stack of flyers sitting on a table when I walk in your church door for the first time, am I going to grab one? Probably not, no matter how good the design is. I’m looking for a familiar face to connect with, not a colorful piece of paper. If I want to know where to find you on Facebook I’m going to Google search it. If I’m needing to read about your beliefs, I’ll find them on your website. However… I’m a millennial. For older folks who aren’t addicted to their phones and dependent on ChatGPT/Google, a well-designed welcome brochure is often the perfect way to communicate key info and help them get familiar with your church. So it’s worth it to have a welcome brochure in some cases. The important thing to ask yourself is this: Who are you trying to reach? Is your community one that will actually engage with flyers and brochures? If not, then your efforts and money are probably better spent elsewhere.