Why Way-Finding Signs are a Priority for Churches
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When it comes to church branding, I try my hardest to take an wholistic approach. Why? Because I believe that everything in your church - all the way down to your coffee cups - can be used to point people to Christ.
Wayfinding signage is a part of this wholistic approach, and it’s way more important than you might think.
Put yourself in a visitor’s shoes for a moment. This is your first time at the church on a Sunday morning and you brought your young family with you. People are beginning to stream into the sanctuary, and you’re still looking for the nursery. The number of people in the hall dwindles, as you scan for someone to ask for directions.
There’s nothing worse than being confused or lost on your first visit to a church!
Tend your brand and help visitors feel welcome in your church through design.