social media

Love it or hate it, social media is the perfect place to communicate about the life of your church. Your church isn’t a museum and you probably want people to know that. An active social media profile indicates an active church. But posting photos, going live, and answering comments is something that a lot of companies have an entire team for. Thankfully, it’s not as hard as it sounds. Here are two guiding principles for a vibrant, flourishing church social media presence. 1. Consistency over Quantity How often you post is far less important than how regularly you post. Whether it’s once a week or every day - it doesn’t matter! What matters is that you set expectations and then meet those expectations consistently over time. This creates familiar patterns of communication that give people a sense of belonging and connection. I saw a church do this exceptionally well, and their engagement was off the charts! They posted a short video every week with an elder or staff member giving a 5 minute devotional (they’ve been going for 2 years now!). It’s not anything fancy, but it serves to publicly show the church’s long-term focus on discipleship. 2. Substance and Relevance over Aesthetics The truth is, almost no one is scrutinizing your images, videos, and text. While it’s good to pursue excellence, nobody is going to pay much attention to how professional your photos look or how good the lighting is in your videos! They’re giving you a couple seconds of their attention and then they’re back to scrolling. Making your content substantive and relevant is going to give you way more engagement than making it look and sound pretty.

I’m generally off social media, but when I use it for my business, I can’t open up a single app without seeing video content. Twitter? Videos. Instagram? Videos. Facebook? Videos. For many churches, video content is a critical part of their outreach and communication efforts. It’s easier than ever to take a sermon livestream and turn it into 30-second digestible clips for people to scroll through on the toilet. An animated logo “sting” is perfect for integrating your church brand into those clips. If your church is doing video content, you want to maximize your brand recognition. A key part of boosting that recognition is going to come from putting your logo at the beginning or end of video content. Church livestream? Logo sting Instagram Reels sermon clip? Logo sting Facebook video announcement? Logo sting Over time, the brand recognition and familiarity starts to build up in people’s minds: “This is a church I can trust.” Help people associate your church with the hope of the gospel and with the unique mission you preach.