This Will Make Your Church Branding More Timeless
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Strip everything away, give your church a generic name, and make the logo a cross. Go black and white with your color scheme.
Congrats - you have a timeless brand!
I’m being a little bit sarcastic, but there’s an element of truth here. Over-simplification is usually the fastest, easiest way to a truly “timeless” look.
However, it’s not the only way.
And for churches, it’s almost never the best way.
The history of the world is timeless by definition, but definitely not simple. God’s creative and recreative work is anything but minimalistic.
The way God works is simple but deep, focused but rich with meaning.
So too is the story being woven together in your ministry, whether it’s 200 years old or a brand new church plant.
What is God’s perspective of your church? If you want a timeless brand identity, this is the question you have to answer.
Once you start narrowing it down, your logo colors and fonts become clear and easy choices.
Rather than trying to become timeless by using Helvetica and no colors in your brand guidelines, you should be looking for ways to incorporate the truth of who God says you are as a congregation.
Does it take more work and intentionality?
Absolutely.
Is it hard?
Anything worth doing is.