Speaking With A Brand Tone of Voice
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On the East Acres Homestead, we have two livestock guardian dogs, Caesar and Augustus (Gus).
Caesar and Gus are amazing at their jobs. They do things we haven’t trained them to do like warn our goats about coyotes or chase hawks away from the chickens.
That said, Caesar and Gus are still young. Sometimes one of them will get excited and do something against the rules, like chase a chicken (it’s usually Gus 🙄).
So we have to yell at them.
With just our voices, we’re able to influence their behavior from a distance.
Keep in mind that we’ve spent almost no time training them. Yet they stop and sit instantly when we take a stern tone of voice.
Here’s the thing: Tone of voice can communicate a lot of information and influence behavior.
You probably aren’t yelling at people with a stern voice, but have you thought about what your tone actually is when it comes to your church communications?
If you don’t know what your brand’s tone of voice should be, you’re probably not using it effectively.
Branded Words
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For those of us that read books, we quickly find a favorite author who we can’t put down. I’m curious how well you really know yours.
If I put five excerpts by different authors in front of you, could you tell which one was written by your favorite author?
What would give it away?
I’m a fan of sci-fi, and my favorite author is currently Blake Crouch. He writes with a unique combination of vivid detail and grungy vocabulary. I like to think I could absolutely tell when a book is written by him.
This identifying power of the words we choose and the tone we use is one of the key elements in branding.
When a brand is polished, refined, and bolstered, it would be a mistake to leave out defining the word choice and tone of voice that brand speaks with.
Tend your whole brand, and choose a tone of voice that will reinforce your message.