tone

On the East Acres Homestead, we have two livestock guardian dogs, Caesar and Augustus (Gus). Caesar and Gus are amazing at their jobs. They do things we haven’t trained them to do like warn our goats about coyotes or chase hawks away from the chickens. That said, Caesar and Gus are still young. Sometimes one of them will get excited and do something against the rules, like chase a chicken (it’s usually Gus 🙄). So we have to yell at them. With just our voices, we’re able to influence their behavior from a distance. Keep in mind that we’ve spent almost no time training them. Yet they stop and sit instantly when we take a stern tone of voice. Here’s the thing: Tone of voice can communicate a lot of information and influence behavior. You probably aren’t yelling at people with a stern voice, but have you thought about what your tone actually is when it comes to your church communications? If you don’t know what your brand’s tone of voice should be, you’re probably not using it effectively.